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Hefei Super Electronics Co. Ltd---A Professional Permanent Magnets&Magnetic Assemblies Manufacturer since 2002.
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About us

Hefei Super Electronics Co. Ltd engaged in permanent magnets area since 2002,which is over 20 years

Our company is specialized in manufacturing various types of magnetic materials and magnetic products.The main products are Neodymium magnets, Rubber magnets,Ferrite magnets,Magnetic toys,Fishing magnets and so on .

We always make great efforts to achieve this win-win situation and sincerely welcome you to cooperate with us  and expect your inquiry!

  • 100
    0+

    EMPLOYES

  • 100
    0+

    COUNTRIES

  • 8000
    0

    square meter

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Our certificate
  • 100% Customer Satisfaction
  • 300+ customers all over the world
  • Technical support
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Hot products
Customized sizes and shapes ,Competive price, Fast shipping and Best Quality
Latest news
We will not only update our company daily news but also event notices.
What impact will further tightening export controls on rare earth products have?

     On October 9, 2025, China officially announced stricter export controls on rare earth products, covering raw materials, advanced processing technologies, and magnet manufacturing equipment, in accordance with Announcements No. 18 and No. 61 of the Ministry of Commerce. This policy means that exports of all rare earth materials, including neodymium magnets, will be subject to stricter review and licensing procedures.           Meanwhile, the Sino-US trade conflict is intensifying. The US government and the president have hinted at possible tariff increases, and there are reports that the US will impose tariffs of up to 100% on certain Chinese imports in response to China's expanded export controls. The combined pressures of tightening regulations and escalating tariffs are reshaping the global supply landscape for rare earth neo magnets.          For manufacturers and exporters, these new policies mean: Higher export license thresholds: Shipments involving rare earth elements will require additional documentation, reviews, and approvals, potentially resulting in longer delivery times. Increased tariff risks: Higher US import tariffs will make cost control more challenging and could impact the sourcing strategies of downstream customers. Supply Chain Uncertainty: International buyers may seek alternative sources or change sourcing strategies to mitigate risk, impacting traditional trade patterns.          As a professional neodymium magnet manufacturer and exporter with over two decades of experience, we are taking proactive measures to address this evolving landscape: Strengthening Export Compliance: We are strengthening our internal export compliance system to ensure that every shipment strictly adheres to new regulatory requirements, minimizing approval delays. Early Communicating with Customers: We encourage partners to plan ahead. Confirming technical details and placing orders in advance allows us to apply for export licenses early and ensure production schedules. Diversifying Markets and Logistics Routes: While the United States remains an important market for us, we are actively expanding into Europe, Southeast Asia, the Middle East, and South America to ensure continuous supply to our global customers. Providing Technical and Value-Added Support: For customers in key industries, we provide customized technical documentation, compliance consulting, and rapid prototyping services to strengthen trust and collaboration.          While the current situation is challenging, it also creates opportunities for building stronger and more resilient partnerships. We welcome customers to contact us early for support regarding upcoming orders, compliance strategies, or custom magnet solutions.

Oct 14, 2025
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Notice of National Day & Mid-Autumn Festival Holiday(October 1st to 8th) - Continue to support your orders

     As the golden autumn season approaches, we would like to inform our international partners of the upcoming holiday arrangements. From October 1st to October 8th, 2025, we will celebrate China's National Day and Mid-Autumn Festival. Our production will be suspended during this period, but we remain committed to supporting your inquiries and efficiently arranging your orders.     1. Holiday Arrangements      Holiday Period: October 1st to October 8th, 2025 (8 days).      Customer Service: Please feel free to contact us. Our email, WhatsApp, and WeChat channels remain available. Inquiries regarding product specifications, quotes, or technical requirements will be promptly recorded and addressed.      Shipping and Logistics: Orders shipped before the holiday will be shipped according to standard procedures. In-stock products may be shipped where possible, but international logistics or customs delays may occur. Normal shipping will resume on October 9th.     2. Holiday Specials – Great Value      To express our appreciation, we're offering exclusive holiday promotions: Popular neodymium magnets (rings, blocks, discs, countersunk magnets, and magnetic components) are all enjoying special holiday discounts or tiered pricing. Office magnetic hooks, magnetic accessories, and magnetic toys (such as buckyballs and magnetic building blocks) are also participating in limited-time giveaways or free shipping promotions. New customers will enjoy priority access to customized services (size, coating, tolerances) after placing an order, speeding up sample preparation and reducing wait times.       3. Quality and Safety – Our Unwavering Commitment We guarantee: Using high performance rare earth neodymium material and applying durable coatings (epoxy, nickel, etc.) to ensure corrosion resistance and stable magnetic force. Compliant with international standards such as RoHS and REACH. Safe and reliable export packaging and secure shipping ensure smooth global delivery.        We will resume operations on October 9th and look forward to supporting your volume orders, custom solutions, and upcoming projects. Our team will respond quickly to ensure timely quotes, sample preparation, and shipment, helping you meet your Q4 delivery targets.        Thank you for your continued trust in us. We wish all our international partners a happy holiday and look forward to working with you on many successful projects in the coming months.           —Hefei Super Electronics Co., Ltd.

Sep 23, 2025
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How E-Clearance is Speeding Up Neodymium Magnet Exports?

     As global trade becomes increasingly complex, customs authorities around the world are accelerating their digitalization efforts. For neodymium magnet manufacturers and suppliers, this shift has proven to be a significant advantage. The introduction of electronic customs clearance systems has not only reduced border delays but also enabled businesses to achieve faster and more reliable delivery schedules.          Traditionally, customs clearance was a time-consuming process involving extensive paperwork, manual inspections, and frequent communication barriers between exporters, logistics companies, and customs officials. For high-demand products like neodymium magnets, these delays can have a significant impact across multiple industries. Digitalization is changing this dynamic. For example, data from Shenzhen Customs shows that since the introduction of a digital declaration system, average customs clearance time for magnet shipments has been reduced from 48 hours to less than 12 hours.          The electronic customs clearance platform now enables exporters to submit invoices, certificates of origin, and safety reports entirely online. Automated systems verify documents, flag issues, and approve shipments in real time, reducing errors and ensuring compliance. For neodymium magnet exporters, the benefits are clear: faster clearance shortens delivery times, allowing suppliers to handle urgent orders more easily. At the same time, digital platforms improve transparency by letting businesses track shipments throughout the process, strengthening trust with partners and buyers.          Another advantage lies in cost efficiency. By minimizing port delays and reducing the risk of fines due to missing or inaccurate documentation, businesses can lower overall shipping costs. Some customs authorities are even piloting blockchain-based systems, which provide an immutable record of transactions, ensuring data security while further streamlining trade processes.          In recent months, several major export hubs have reported significant increases in export volumes thanks to electronic customs clearance. For example, even during peak trade season, neodymium magnets shipping time from Asia to Europe have been reduced by several days. As rare earth products become increasingly important in strategic industries, governments are actively working to maintain this momentum and avoid bottlenecks that could disrupt supply chains.          Looking ahead, the continued expansion of customs digitization is expected to reshape the global trade landscape. For neodymium magnet producers, investing in compliance expertise and digitized trade documentation is no longer a nice-to-have; it's a competitive advantage. As more countries adopt unified electronic customs clearance systems, exporters can expect not only faster deliveries but also more predictable and resilient supply chains.          In today's climate of growing demand and increasing geopolitical pressures, digital customs solutions are becoming a cornerstone of international trade. For the neodymium magnet market and industry, this transformation means faster exports, higher customer satisfaction, and a smoother path to global growth.

Sep 19, 2025
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How Route Reductions and Disruptions Affect Neodymium Magnet Delivery Times?

     In today's volatile global trade environment, shipping disruptions are becoming increasingly common. Ongoing geopolitical tensions, rising freight rates, and export restrictions on rare earth magnet products are putting pressure on the stability of the global supply chain. These challenges are particularly pressing for manufacturers and buyers of neodymium magnets, as the production and transportation of these products require reliable logistics and predictable schedules. Flight reductions and route delays not only directly impact delivery times but also production plans, inventory planning, and customer satisfaction.     For Neo Magnets Manufacturers      For neodymium magnet manufacturers, shipping disruptions pose immediate challenges to order fulfillment. Longer delivery times necessitate adjustments to production plans, sometimes even forcing companies to reduce production or increase buffer inventory. With rare earth export restrictions already tightening supply, logistical delays exacerbate the risk. Customers may seek faster alternatives, such as air freight, but this can significantly increase costs. Furthermore, sudden route changes can disrupt existing freight contracts, creating additional administrative and financial pressures. Manufacturers must maintain transparent communication with buyers, explain realistic timelines, and recommend optimal ordering strategies, such as placing orders in advance or planning larger shipments, to mitigate future risks.     For Neo Magnets Buyers      For buyers of neodymium magnets, the most immediate impact is delivery delays. Industries such as renewable energy, electronics, and automotive rely heavily on timely ndfeb magnet supplies to ensure smooth production line operations. Disruptions in transportation routes can lead to costly downtime, project delays, and even contractual penalties. Buyers face a dilemma: accept longer wait times or pay higher costs for expedited shipping. Strategic buyers are currently focusing on building stronger partnerships with reliable manufacturers and diversifying their sourcing channels to reduce reliance on a single logistics route. Buyers also benefit from maintaining buffer inventory whenever possible, especially during known geopolitical or seasonal transportation challenges.     Conclusion      Both manufacturers and buyers of neodymium magnets need to adopt a more proactive approach. For manufacturers, investing in flexible logistics networks and offering multiple delivery options will be key to retaining customers. Buyers, on the other hand, should prioritize long-term planning and adjust purchasing plans based on market conditions and transportation realities. In an environment where rare earth product exports are restricted and global logistics remain uncertain, collaboration between suppliers and buyers is crucial. This collaboration can more effectively address supply disruptions and ensure that neodymium magnets can continue to enter the global market with minimal delays.

Sep 11, 2025
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September Procurement Festival—Best Time to Source Neodymium Magnets

     With the arrival of September, the Global Sourcing Festival officially kicks off, providing new opportunities for international buyers to source critical industrial components. For companies that rely on neodymium magnets, this period offers a unique opportunity to combine competitive pricing with stable supply.     Growing Demand Across Industries      Strong neodymium magnets continue to play a vital role in sectors such as renewable energy, automotive manufacturing, medical devices, and consumer electronics. With global demand steadily increasing, many companies have begun preparing for the busy year-end production cycle. By taking advantage of the September Sourcing Festival, buyers can proactively address potential shortages and cost increases later in the year.     Why the Sourcing Festival is so important for magnet buyers Seasonal Discounts – Exclusive pricing and volume-based incentives available only during the Sourcing Festival help buyers maximize value. Reliable Raw Material Supply – Despite the volatility of rare earth prices earlier this year, our long-standing relationships with raw material suppliers ensure cost and quality stability. Greater Customization – Whether you require a specific coating, high-temperature resistance, or precise tolerances, placing orders during this period ensures shorter delivery times and greater cost-efficiency. Improved Logistics – Seasonal freight discounts from partnered carriers make managing international deliveries easier, more convenient, and more cost-effective.     Our Commitment as a Manufacturer      With over 20 years of experience producing neodymium magnets, we understand that buyers need more than just competitive pricing. They need confidence in product quality, compliance, and on-time delivery. During the Sourcing Festival, we offer not only attractive prices but also comprehensive support—including technical consulting, RoHS and REACH certification, and secure packaging for international shipping.        The September Sourcing Festival is more than just a short-term promotion. It provides a strategic opportunity for businesses to secure supply, control costs, and strengthen relationships with reliable manufacturers. For businesses that rely on neodymium magnets, acting now will ensure smoother production schedules and greater market competitiveness in the coming months.     👉 Contact us today to discuss your specific magnet requirements and take advantage of this limited-time opportunity.

Sep 05, 2025
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RoHS and REACH Update: What Should Neodymium Magnet Buyers Know?

     When sourcing magnets for international trade, focusing solely on price and performance is no longer enough. Environmental compliance has become a key requirement, especially in markets like the European Union. Two major regulations—RoHS (Restriction of the Use of Certain Hazardous Substances) and REACH (Registration, Evaluation, Authorization and Restriction of Chemicals)—impose strict requirements on the materials and coatings used in products, including rare earth neodymium magnets. Non-compliance can result in shipment delays, customs rejections, and even fines for distributors and retailers.     RoHS: Control of Hazardous Substances      The RoHS Directive restricts the use of certain hazardous substances in electrical and electronic equipment. For magnets, concerns often focus on coatings and adhesives that may contain the following restricted elements: Lead (Pb) Cadmium (Cd) Mercury (Hg) Hexavalent Chromium (Cr6+)      RoHS-compliant magnets must be manufactured and coated to ensure that the levels of these substances are below permitted limits. For example, older electroplating methods sometimes use hexavalent chromium, but neodymium magnets with Ni-Cu-Ni coating or epoxy coating have been developed to comply with the RoHS Directive.     REACH: A Broader Chemical Regulation      While RoHS targets specific substances, REACH goes further, requiring manufacturers and importers to register and control the use of thousands of chemical substances. For magnets, this typically involves: Coating materials and adhesives. Anti-corrosion surface treatments. Potential substances of very high concern (SVHCs) identified by the EU.      Buyers need to ensure their suppliers provide REACH declarations confirming that the product does not contain any SVHCs (substances of very high concern) above permitted thresholds.     Practical Steps for Buyers         If you are importing magnets into the EU, follow these basic steps: Before purchasing, request a certificate of conformity (RoHS and REACH) from your supplier. Verify test reports from accredited third-party laboratories, not just internal declarations. Plan ahead for updates—the EU regularly revises its restricted substances list. Work with experienced, compliant manufacturers with robust compliance systems.     Conclusion: Compliance Protects Your Business        Stay current on RoHS and REACH requirements not only to meet legal obligations but also to build trust with customers. By working with compliant suppliers and verifying relevant documentation, buyers can avoid costly delays and confidently bring magnets to the European market.

Aug 19, 2025
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